Fleece Navidad
Monday, December 21, 2009 at 11:52AM
This is the Holiday promo I created for my work, McCullough Creative. The idea was to present ugly Christmas sweaters in a sophisticated L.L. Bean style catalog. The juxtaposition alone is funny but once you add great copy to the mix the catalog shines. I designed and art directed the photoshoots. The cover image was taken in early November when there wasn't any snow on the ground. I had to create the winter wonderland in Photoshop. The sweaters were collected by my coworkers and myself. We scavenged thrift shops and raided our grandma's closets to find the most obnoxious sweaters known to man. The musty pile is still at my desk awaiting your order. Supplies are limited.
Gdietz |
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